Earth Day is April 22, which begs the question: Do you have what’s needed to field an eco-friendly marketing effort? Here are eight ideas to help you develop your company’s environmental awareness into an effective Earth Day marketing campaign.
Marriott Hotels recently hosted an interactive cocktail party to celebrate their global marketing campaign, Travel Brilliantly.
The party was designed to reflect the Travel Brilliantly manifesto, where map patterns were placed on a variety of items including cocktail glasses, coasters, napkins, servers’ aprons and gift bags.
Marriott Hotels decided to use branded material to communicate its new verbal and visual identity, which was rolled out globally in July. To signal industry change, Marriott Hotels worked with their distributor partner to develop a new look featuring a series of maps and travel-inspired patterns.
The canvas gift tote bags for the San Francisco Travel Brilliantly launch were filled with a travel charger for mobile devices, a branded USB, press materials and photos. Other branded items produced for the campaign included on-property elements such as key cards, flags, "do not disturb" hangers and in-room directories.
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